Lord Alan Sugar
Gender: Male
Birthday: 1947-03-24
Place of Birth: Hackney, London, England
Also Known As: Lord Sugar, Alan Sugar, Baron Sugar
Biography
Alan Michael Sugar, Baron Sugar is a British business magnate, media personality, author, politician, and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad. He is also known for being the host and "Boss" for the BBC reality competition series The Apprentice, which has been broadcast annually since 2005. He also assumed the role for The Celebrity Apprentice Australia for Australia's Nine Network in 2021.
Photos
Known For
2007The Graham Norton Show
1993GMTV
1963World in Action
1978An Audience with...
The Alan Titchmarsh Show
1994Room 101
2001Friday Night with Jonathan Ross
2005The Apprentice
2006The Apprentice: You're Fired!
2011The Celebrity Apprentice Australia
2012Gadget Man
2021Amol Rajan Interviews
2014The Home That 2 Built
2026The Apprentice: Unfinished Business
2025The Celebrity Apprentice
2014The Michael McIntyre Chat Show
2010Young Apprentice
2024